Performance Marketing Manager at Zowie
About Zowie:
At Zowie, we believe that buying online can feel like walking into your favorite local shop: personal, friendly, and easy. Top ecommerce brands (True Classic, Modivo, MediaMarkt, et al.) trust Zowie’s AI agents to be on the front-line of their customer care efforts (>1.2M conversations monthly) - to give their customers rapid support, speak their brands’ voice, drive customer loyalty, and boost their revenue. With just 1 out of every 1,000 website visitors talking to customer service globally, we believe that a well thought-out AI can tap into this gap and unlock tremendous value by bringing speed and empathy to customer interactions.
We’re a team of over 100 very ambitious individuals on a mission to do just that.
Having found strong product traction with ecommerce brands both in Europe and in the US, we're accelerating our marketing efforts and are looking for dynamic, business-minded Performance Marketing Manager to join our team.
What you'll do:
- Create targeted campaigns aimed at driving user acquisition and lead generation
- Implement and manage performance channels - including Google Ads, LinkedIn Ads, and Meta Ads
- Plan and create conversion-focused landing pages
- Optimize conversion funnels through A/B testing, user behavior analysis, and data-driven decisions
- Consistently seek ways to enhance and maximize results
- Work daily with tools like Google Tag Manager, Google Analytics, etc.
- Generate market insights by identifying growth opportunities, staying informed about industry trends, and exploring innovative marketing strategies and technologies
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